Fact sheet

Game: Expo Tycoon
Developer: Messe Asia Co., Ltd., Bangkok, Thailand: an organiser of real trade shows and exhibitions
Platform: Web browser on any phone, tablet or computer. No download, no sign-up.
Languages: English, Thai
Release: Pre-season now. Season 1 opens 27 October 2026 and ends with the Grand Expo on the Loy Krathong full moon, 24 November 2026.
Price: Free. Optional season pass (฿99) and shop sell cosmetics only; nothing is pay-to-win.
Genre: Tycoon, idle, casual simulation
Website: expotycoon.com
Press contact: hello@messeasia.com

Description

Short (one line): A free phone game where you run your own trade show, from one table in a meeting room to full exhibition halls in Bangkok, Singapore and Macao.

Long: In Expo Tycoon you are the organiser. Sign exhibitors, badge the queue on show day, fetch coffee, walk speakers to the stage and escort VIPs to your sponsors. Every show earns money and stars that open bigger rooms, then the big exhibition halls, then new cities. Hire a team of fifteen roles, from the badge desk to a show manager who runs whole shows for you, and every show brand you have run keeps earning while you play the next one live. Seasons follow the full moon and end in a Grand Expo weekend with a season leaderboard, weekly leagues and trade associations of up to thirty players.

Features

From one table to a full hall: meeting rooms, seminar stages, sponsor stands, Grand Hall 1 and 2
Show brands with their own twists: Coffee Expo, Pride Show, Digital Dental Show, Green Tech Festival and more
Fifteen staff roles, up to a show manager who runs whole shows, so the floor runs itself
Three cities: Bangkok, Singapore and Macao, each paying more than the last
Moon seasons, a Grand Expo finale, weekly leagues and 30-player trade associations
Seasonal events: Loy Krathong, Halloween Night Market, Christmas Market, Songkran Foam Party
Plays in English and Thai, with cloud saves and one-tap device transfer

The story

Messe Asia runs trade shows in Bangkok and Macao, among them events that appear in the game. Expo Tycoon started as a light-hearted way to show what organisers actually do all day: the queue at the badge desk, the sponsor who wants their VIPs, the coffee that never arrives fast enough. The show brands, the halls and the moon-based seasons all come from running real events in Southeast Asia. AI tools helped build parts of the game.